The New Age Soft Power where Culture produces politics
Cultural Diplomacy-a strategic application of soft politics & Cross Cultural Relations- has been defined as the «exchange of ideas, information, art, and other aspects of culture among nations and their peoples in order to foster mutual understanding”.
Cross Cultural Relations make good political & strategic sense as well, in Branding Nations, Cities & Destinations & putting them on the map. Brand nations thrives on securing effective and targeted brand exposure across all media channels, appeasing differences and keeping the global dialogue alive.
In the first decade of the 21 century, Cultural Diplomacy, in terms of community relations and soft politics has also taken a different shift. And no one is more responsible, than Paul David Hewson, also known as Bono, and a lead singer of the Irish rock band U2, who became an iconic symbol of cultural diplomacy and soft politics, as he met with the world leaders & spoke before world bodies, to convince governments & institutions to help the world poor. His efforts were rewarded in countries around the world: many governments & institutions responded, by reducing the debt owed to them by third world nations.
Re-engineering the 21st century Economy to the end of Social Coherence
Giving back to society is becoming the 21ST century business mandate, as in days of crisis, indifference is being interpreted as a form of social violence.
Social entrepreneurship and the best practices of starting and growing successful mission-driven ventures is a rapidly growing field gathering attention around the world from social entrepreneurs, investors, innovators, philanthropists, foundations, and consulting firms. Social ventures aim to achieve a “double bottom line” with meaningful social returns, as well as sustainable or competitive financial returns –through their products, services and other business practices. Entrepreneurial solutions to education, healthcare, environment, workforce development, international development, and other large societal issues are being addressed through both for-profit and non-profit innovative joint ventures. Growing an understanding of how social ventures work to blend often disparate goals; how and why entrepreneurs successfully fuse purpose and personal passion in business; how vision and values are embedded into organizational culture; have an understanding of how social ventures work to blend often disparate goals; how to avoid the “seduction of idealism, one of the perils, pitfalls and paradoxes of social-minded ventures.[/tab][/tabs]