The New Age Soft Power where Culture produces politics
Cultural Diplomacy-a strategic application of soft politics & Cross Cultural Relations- has been defined as the «exchange of ideas, information, art, and other aspects of culture among nations and their peoples in order to foster mutual understanding”.
Cross Cultural Relations make good political & strategic sense as well, in Branding Nations, Cities & Destinations & putting them on the map. Brand nations thrives on securing effective and targeted brand exposure across all media channels, appeasing differences and keeping the global dialogue alive.
In the first decade of the 21 century, Cultural Diplomacy, in terms of community relations and soft politics has also taken a different shift. And no one is more responsible, than Paul David Hewson, also known as Bono, and a lead singer of the Irish rock band U2, who became an iconic symbol of cultural diplomacy and soft politics, as he met with the world leaders & spoke before world bodies, to convince governments & institutions to help the world poor. His efforts were rewarded in countries around the world: many governments & institutions responded, by reducing the debt owed to them by third world nations.